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Marketing/Promotion Resources

You're done filming and editing, your video is hosted on one of the top video hosts, and now you need to promote it! We've gathered the best resources for you right here!

  • Raising the Bar on Viral Web Ads
    Those funny clips that push products are getting slicker and more expensive to make and distribute. YouTube and Google are taking note.

  • 7 tricks to Viral Web Marketing
    With viral marketing, your campaigns will suddenly get a life of its own.

  • Seven Deadly Sins of Advertising Via Viral Video
    Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable.

  • Internet Video Marketing with Internet Infomercials

  • Selecting the Unicast or Multicast Method of Distributing Incoming Requests
    Unicast vs. multicast delivery

  • RTP, RTSP, Unicast, Multicast...sheesh!
    It sounds a bit complex, all this network protocol stuff!

  • Proxy-based Distribution of Streaming Video over Unicast/Multicast Connections
    We address the problem of efficiently streaming a set of heterogeneous videos from a remote server through a proxy to multiple asynchronous clients so that they can experience playback with low startup delays.

  • Webcast distribution
    We can raise the profile of webcasts through our distribution service.

  • Webcasting Distribution
    Well, perhaps that’s not the most profound observation, but it is a fact. Today’s advertisements saturate consumers at every turn – television, radio, e-mail, land mail, newspapers, magazines, on clothing, in traffic, on the horizon, in the sky.

  • Content Distribution & Webcasting Service

  • Why I do long videos and tell mass audiences to go elsewhere
    Andrew Bourland notices that the way to build an audience is to do short videos. But, as Kathy Sierra teaches us, it’s not all about size of audience. I used to get that request over at Microsoft all the time.

  • Consumer-Generated Video Communities (Panel Session)
    With the continued growth of easy broadband access, cheap technology, and social computing, many individuals are creating, sharing, and viewing videos online. Hear how these video communities are generating a whole new arena for buzz marketing, brand conversations, and content creation.

  • Beet.tv
    The Root to media Evolution

  • Online Video Advertising And Promotion: Share Your Video Online Is The Only Way To Go
    Online video publishing has indeed taken the Internet by storm this year, making the use of video for marketing, promotion, news and PR online a true key strategic component of any new cutting-edge and effective communication campaign.

  • Hands-On Guide to Webcasting: Internet Event and AV Production
    "Hands-On Guide to Webcasting" addresses the fastest growing web application, brodcasting live audio and video on the internet.

  • The Business of Streaming and Digital Media
    This offering covers the business side of Web video, showing users how to make a profitable venture. It focuses on the business implications and technical differences between rich media and traditional broadcast media.

  • Viral Video Defined
    Wikipedia - The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites.

  • Viral Video Distribution
    This a list of free video sites.

  • Can Viral Video Clips Drive Targeted Traffic?
    Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites?

  • Viral Video Marketing (Part 2)
    This process is called Social Media Optimization, or SMO. SMO entails optimising your online presence to become more visible through searches with online communities and community web sites.

  • High-Tech Marketing “Goes Viral”
    Well, perhaps that’s not the most profound observation, but it is a fact. Today’s advertisements saturate consumers at every turn – television, radio, e-mail, land mail, newspapers, magazines, on clothing, in traffic, on the horizon, in the sky.

  • The Web's Most Viral Ads
    Online video ads are meant for cheap laughs, but getting them onto the Net and influencing viewers is no joke


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