April 29, 2008
We've seen plenty of broadcast and cable networks put video content online; now, one network will exist only on the Web. The WB will return in May as TheWB.com, the first online-only major network.
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April 23, 2008
If you want to capitalize on the video ad trend, but—being a small online business owner—find it too expensive, a new service claims it has the answer. AditAll helps small e-tailers with an affordable way to create and distribute online video advertising.
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April 22, 2008
With video's popularity exploding online, you need to make sure that your work is picked up by video search engines if you're going to find viewers. This guide presents insider tips that will help search engines find your content and categorize it correctly.
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April 21, 2008
The Doctor's Channel, a popular video destination for MDs, has been building an audience for its short, informational clips since it launched. Now, a strategic partnership points the way to creating real community around video.
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April 2, 2008
What's succeeding in online video? Two announcements show that the answer includes everything from mobile clips of MTV's hit show "The Hills" to political video from beltway newspaper "The Hill."
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March 14, 2008
As if YouTube weren't a big enough player in online video, it's now going to show up in a lot more places. Newly expanded APIs let developers incorporate YouTube content in surprising new ways.
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March 6, 2008
And, if so, is a video content provider right for you? There are several services around that let you add videos to an established site, but what do you get for your money? And do they create a better user experience?
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March 5, 2008
Just because you can create fantastic videos doesn't mean you know how to get them noticed. In this video, an online traffic expert shows you how to get the hits you deserve.
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March 3, 2008
You want traffic for your videos? We'll get you traffic. We spoke to a search engine optimization expert to learn five tips he uses to get videos premium Google placement in minutes.
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February 22, 2008
Google expanded its video advertising options this week, not only giving advertisers new options for reaching video viewers, but also defining how advertising will function in this new medium.
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February 21, 2008
There have been several efforts to measure online video viewing habits, but now a true heavyweight has entered the arena. Nielsen has released the results of its first VideoCensus and found that men and women have drastically different viewing habits.
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February 19, 2008
Making online video is only half the battle; you've also got to get people to watch it, and that can be even more difficult. To find out how to attract viewers and build an audience, we turned to an industry heavyweight.
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February 14, 2008
Online video advertising can be extremely effective, if you post and manage content correctly. A new study shows how video creators can reach their target audience and get the results they want.
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January 30, 2008
News is one of the most popular categories of online video, yet most sites that offer it do so in a jumbled way that mixes text, audio, and video. One new site, however, ZoogaTV, aims to create the perfect news video experience.
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January 23, 2008
In what could be the final nail in the coffin for in-stream advertising, a study from Burst Media found that a high percentage of people encountering in-stream ads in online video simply stopped watching.
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January 18, 2008
How-to has already proven itself to be one of the most popular categories of online video. Now, a new site lets videomakers tap into an enthusiastic audience, or make money by filming how-to vids for other people.
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January 3, 2008
While most online video is ad-supported, there are some things that viewers are willing to pay for. Read on to discover who's buying and what types of videos make them open their wallets.
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January 2, 2008
If you want to grab hold of the still-popular user-generated video trend for your site, there are a few things you should know before offering them. A new report spells out the obstacles and offers sterling advice.
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December 6, 2007
Only a few months ago, user-generated content was the hottest thing in online video, but a recent BusinessWeek article says pro video is taking over the Net at a speedy rate. So are homegrown films hot or not?
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November 29, 2007
An eye-opening column on technology blog TechCrunch shows some of the ways that viral marketers tweak YouTube to create viral video sensations. While the post has created controversy, it also offers several valuable lessons for online video creators.
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