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Marketing / Promotion View Archives

Video Tracking: How Effective Are Your Online Videos?
July 18, 2008
If all you're measuring are hits, then you're not measuring enough. New methods of video tracking show you how engaged your viewers are with your videos, and whether or not they take action after viewing them.

Online Video: 6 Things Not to Do
July 10, 2008
Experience is a great teacher, and even the best online video sites have learned the hard way to avoid certain mistakes. Here are six online video pitfalls that you can avoid after reading this article.

Tools for Taking Online Video to the Next Level
June 30, 2008
Posting your own content is a great start, but to really shine online look to new video development tools from PermissionTV. Use them to engage your audience in custom video experiences that are far from ordinary.

Video: WebRidesTV Keeps 'Em Coming Back—and So Can You
June 27, 2008
Here's how one popular video destination—WebRidesTV—keeps its viewers coming back to the site to view new creations and post their own thoughts. Follow this video guide and you too can have turn passive video viewers into active site contributors.

5 Steps to Building a Community Around Online Video
June 26, 2008
Offering compelling videos is only the first hurdle: if you want to keep viewers coming back, you've got to create a community where members can discuss ideas and connect to other people. Here's how to do it.

Go Long: Online Viewers Turn to Longer Videos
June 17, 2008
Do you think you need to create quick clips to grab the attention of online viewers? Think again. The trend is for longer videos as people get used to viewing network programs online, says a report from OVGuide.com.

Exciting Changes Come to Web Video Universe
June 13, 2008
Your favorite online video information site is now your favorite online video community! Web Video Universe has launched several improvements designed to make the site a welcoming place to interact with other video creators.

Insider Tips for Promoting Viral Video
May 22, 2008
For beginners, simply attracting eyeballs can be the toughest job of all. A panel of experts tackled the topic of promoting videos at this week's Streaming Media East conference and offered this advice to budding filmmakers.

The WB Is Back — and it's Online Only
April 29, 2008
We've seen plenty of broadcast and cable networks put video content online; now, one network will exist only on the Web. The WB will return in May as TheWB.com, the first online-only major network.

Create Customized Video Ads in Minutes
April 23, 2008
If you want to capitalize on the video ad trend, but—being a small online business owner—find it too expensive, a new service claims it has the answer. AditAll helps small e-tailers with an affordable way to create and distribute online video advertising.

Video SEO: Tips for Clips that Capture Results
April 22, 2008
With video's popularity exploding online, you need to make sure that your work is picked up by video search engines if you're going to find viewers. This guide presents insider tips that will help search engines find your content and categorize it correctly.

4 Keys to Building a Video Community: Just What the Doctor Ordered
April 21, 2008
The Doctor's Channel, a popular video destination for MDs, has been building an audience for its short, informational clips since it launched. Now, a strategic partnership points the way to creating real community around video.

Online Video: The Hills Vs. The Hill
April 2, 2008
What's succeeding in online video? Two announcements show that the answer includes everything from mobile clips of MTV's hit show "The Hills" to political video from beltway newspaper "The Hill."

Put UGC Video Anywhere: YouTube Expands APIs
March 14, 2008
As if YouTube weren't a big enough player in online video, it's now going to show up in a lot more places. Newly expanded APIs let developers incorporate YouTube content in surprising new ways.

Does Your Site Need to Add Video?
March 6, 2008
And, if so, is a video content provider right for you? There are several services around that let you add videos to an established site, but what do you get for your money? And do they create a better user experience?

Video: Traffic-Building Tips from a Pro
March 5, 2008
Just because you can create fantastic videos doesn't mean you know how to get them noticed. In this video, an online traffic expert shows you how to get the hits you deserve.

Insider Secrets that Get Videos Noticed
March 3, 2008
You want traffic for your videos? We'll get you traffic. We spoke to a search engine optimization expert to learn five tips he uses to get videos premium Google placement in minutes.

Google Sets the Standard for Video Ads
February 22, 2008
Google expanded its video advertising options this week, not only giving advertisers new options for reaching video viewers, but also defining how advertising will function in this new medium.

Online Video Census: Men and Women Are Different
February 21, 2008
There have been several efforts to measure online video viewing habits, but now a true heavyweight has entered the arena. Nielsen has released the results of its first VideoCensus and found that men and women have drastically different viewing habits.

Pull In Viewers with 5 Online Video Tips
February 19, 2008
Making online video is only half the battle; you've also got to get people to watch it, and that can be even more difficult. To find out how to attract viewers and build an audience, we turned to an industry heavyweight.


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